CEG Rebrand | Who’s LSC | Summer Holiday Clubs in Birmingham | What’s New?
CEG Is Now LSC- What the Rebrand Means for Your Child’s Clubs.
As many of you may know, Central Education Group (CEG) was acquired by LSC in April 2024. Since then, we’ve continued to operate under the CEG brand, while preparing behind the scenes for an exciting new chapter.
From 1st September 2025, CEG will officially rebrand to LSC!
Who is LSC?
Since 2006, LSC has partnered with over 3,200 schools and supported more than 18,500 families across the UK. We’ve grown to become a trusted national provider of high-quality wraparound care and holiday clubs.
What makes our out-of-school clubs so special, and why 4 out of 5 parents rate us ‘Excellent‘?
🌟 Safe and Consistent Practitioners.
😀 Engaging & Varied Experiences.
🎫 Easy & Flexible Booking.

LSC gives a warm welcome to CEG
How is CEG Changing?
Don’t worry, your child’s favourite setting managers and activity leaders aren’t going anywhere! The same friendly faces will still be waiting, just in a brand-new red and navy LSC uniform.
What does this mean for you?
- A wider range of exciting and age-appropriate activities
- Enhanced quality assurance and safety standards
- Stronger, more responsive customer support
Plus, from this summer, you’ll now book your before- and after-school clubs and holiday clubs through our easy-to-use booking system.
Brand-New LSC Multi-Sport Holiday Clubs Launching This Summer.
This summer, we’re excited to launch the LSC standard Multi-Sport Holiday Clubs in Birmingham and Solihull.
Each week, children will participate in our Global Sporting Adventure, where they’ll discover traditional and unique sports from all around the world.
The fun doesn’t stop there… Every Wednesday and Thursday throughout the summer holidays, we bring our Wet Wednesday and Nerf Wars special.
Our specialist practitioners have crafted an exciting and engaging timetable, with sports such as Kabaddi, Rounders, Baseball and more!
Summer Holiday Clubs in Birmingham and Solihull- Find Your Venue.
📍Fordbridge Community Primary School, Birmingham B37 5BU
📍Burman Infants School, Solihull B90 2JW