CEG Rebrand | Who’s LSC | Summer Holiday Clubs in Birmingham | What’s New?
CEG Is Now LSC- What the Rebrand Means for Your Child’s Clubs.
As many of you may know, Central Education Group (CEG) was acquired by LSC in April 2024. Since then, we’ve continued to operate under the CEG brand, while preparing behind the scenes for an exciting new chapter.
From 1st September 2025, CEG will officially rebrand to LSC!
Who is LSC?
Since 2006, LSC has partnered with over 3,200 schools and supported more than 18,500 families across the UK. We’ve grown to become a trusted national provider of high-quality wraparound care and holiday clubs.
What makes our out-of-school clubs so special, and why 4 out of 5 parents rate us ‘Excellent‘?
🌟 Safe and Consistent Practitioners.
😀 Engaging & Varied Experiences.
🎫 Easy & Flexible Booking.
LSC gives a warm welcome to CEG
How is CEG Changing?
Don’t worry, your child’s favourite setting managers and activity leaders aren’t going anywhere! The same friendly faces will still be waiting, just in a brand-new red and navy LSC uniform.
What does this mean for you?
- A wider range of exciting and age-appropriate activities
- Enhanced quality assurance and safety standards
- Stronger, more responsive customer support
Plus, from this summer, you’ll now book your before- and after-school clubs and holiday clubs through our easy-to-use booking system.
💡HAF Clubs Return This Summer
If your child receives benefit-related free school meals or attended Central Education’s HAF clubs previously, you may be eligible to attend LSC HAF clubs this summer!
Find out more about our HAF clubs and how to book here
Brand-New LSC Multi-Sport Holiday Clubs Launching This Summer.
This summer, we’re excited to launch the LSC standard Multi-Sport Holiday Clubs in Birmingham and Solihull.
Each week, children will participate in our Global Sporting Adventure, where they’ll discover traditional and unique sports from all around the world.
The fun doesn’t stop there… Every Wednesday and Thursday throughout the summer holidays, we bring our Wet Wednesday and Nerf Wars special.
Our specialist practitioners have crafted an exciting and engaging timetable, with sports such as Kabaddi, Rounders, Baseball and more!
Summer Holiday Clubs in Birmingham and Solihull- Find Your Venue.
📍Fordbridge Community Primary School, Birmingham B37 5BU
📍Burman Infants School, Solihull B90 2JW
📍Kingshurst Primary School, Birmingham B37 6BN
📍Moseley CofE Primary School, Birmingham B13 9EH
Why Parents Choose LSC
Summary
Central Education Group (CEG) is rebranding as LSC, rolling out from September 2025. This change means a fresh name, new logo and updated branding across holiday club and school programmes- everything else is remaining the same: same venues and same friendly practitioners.
Frequently Asked Questions
Will The Birmingham & Solihull Holiday Club Venues Be Changing?
We are continuing to run our Holiday Clubs at the same venues you know and love! Check out where we’re running our summer holiday club in Birmingham here.
How Do I Book A Holiday Club With LSC?
Head to our website and register for an account with us (it’s super quick to do), and then you can search for your chosen holiday club venue, add it to your basket, at checkout don’t forget to add your child to each booking, and then finalise your booking by paying.
How Can I Pay For My Holiday Club?
We accept Credit and Debit card payments, Apple Pay, Klarna and a variety of Childcare Vouchers, see here for a list of providers.
Are You Still Running HAF Holiday Clubs?
Of course! You can find our HAF holiday clubs here. If your child receives benefit-related free school meals they can attend our HAF Summer Holiday Clubs. When checking out please use Childcare Vouchers and select the correct HAF voucher.
